"Teaching the future" (Predau Viitor) is the name of an ambitious Techsoup programme designed to help high-school Computer Science teachers improve on their methods. It basically works like an accelerator, with teachers meeting and exchanging ideas with important tech sector actors. This and other activities are designed to help teachers better understand real world IT challenges and opportunities their students will face.
My work involved finding a name for the programme, and establishing a basic visual guide to make sure comms look good and are consistent. I also designed the key visual that was then adapted for various uses.
2016 was the pilot year and the communication materials were met with enthusiasm, which was a key part in attracting teachers. "Love the name of your programme. You made me curious, count me in" - some of the feedback from teachers.
2017 saw the continuation of the programme, gaining support from major sponsors and the unveiling of the website here.