City Burger is an ambitious start-up based in my hometown. They needed flexible, relevant and endearing basic identity elements. Also something that is easy to use and relatively cheap to reproduce.
The logo reinforces the name and strives for memorability through clean lines and high readability. The whole communication concept aims to build trust through direct, honest and clean messages, use of natural materials and lovable iconography.
2018 - City Burger is expanding to an additional location. The challenge here was to design branding elements that fit and enhance the new space.